Overview
Step into a transformative learning experience where innovation meets heritage. This free online course, developed as part of the HUB-IN project, equips you with the practical skills and knowledge needed to design and implement impactful strategic urban regeneration roadmaps. Learn from the successes and lessons of eight pilot cities across Europe and discover how to revitalise historic urban areas through innovation and entrepreneurship.
Course Outline
- Introduction
Find out about the course’s objectives, structure, features and certification process. - The Roadmapping Journey:
Essential Guide to Creating an Urban Regeneration Roadmap
Discover what roadmaps for historic urban areas are, their contents and the methodology to create them. - Inclusive Foundations: Citizen
and Stakeholder involvement to pave the way to co-design and co-creation
Dive into citizen and stakeholder engagement with tools like the outreach and engagement plan, stakeholder mapping. - Comprehensive Exploration: Preparing the necessary information
& studies to support a well-informed co-design process, Integrating
the roadmap in existing municipal strategies
Collect data through qualitative and quantitative research and learn to align roadmaps with existing municipal strategies. - Collaborative Design:
Harmonising perspectives into a common vision, values and missions
Harmonise diverse perspectives into shared visions and missions through workshops and co-design sessions. - Leadership Compass: Guiding
Decision-Making and Navigating Governance Challenges in Innovation Hubs
Navigate governance challenges with insights into effective leadership models and decision-making tools. - Brand Identity Craft: Capture
the essence of the historical district/local innovation hub to shape
future communications, branding and marketing
Define your area’s essence and develop a compelling place brand. - Turning Vision into Action
Translate roadmaps into Action Plans with clear steps and a focus on results. - Monitoring and Evaluation
Assess the impact and effectiveness of your roadmap with practical metrics and templates. - Conclusion
Review key takeaways and celebrate your learning achievements.
What you'll learn
- Designing strategic roadmaps tailored to the unique needs of historic urban areas
- Understanding the sequence of activities, from initiation to monitoring
- Building effective engagement and co-design plans with citizens and stakeholders
- Assessing your local context and state of the art by using diverse tools and methods, such as creating a city moodboard, empathy creation, SWOT analysis
- Crafting a strong brand identity using tools like the Brand Pyramid
- Developing detailed action plans with clear steps and measurable outcomes
- Monitoring and evaluating the roadmap’s success through well-defined criteria
Requirements
- Basic oral and written comprehension of English
- No previous knowledge of urban planning required
Contents
Certificate

Educational team
Enrolment options
Roadmap Process for historic urban areas regeneration
Step into a transformative learning experience where innovation meets heritage. This free online course, developed as part of the HUB-IN project, equips you with the practical skills and knowledge needed to design and implement impactful strategic urban regeneration roadmaps. Learn from the successes and lessons of eight pilot cities across Europe and discover how to revitalise historic urban areas through innovation and entrepreneurship.
Course Outline
- Introduction
Find out about the course’s objectives, structure, features and certification process. - The Roadmapping Journey:
Essential Guide to Creating an Urban Regeneration Roadmap
Discover what roadmaps for historic urban areas are, their contents and the methodology to create them. - Inclusive Foundations: Citizen
and Stakeholder involvement to pave the way to co-design and co-creation
Dive into citizen and stakeholder engagement with tools like the outreach and engagement plan, stakeholder mapping. - Comprehensive Exploration: Preparing the necessary information
& studies to support a well-informed co-design process, Integrating
the roadmap in existing municipal strategies
Collect data through qualitative and quantitative research and learn to align roadmaps with existing municipal strategies. - Collaborative Design:
Harmonising perspectives into a common vision, values and missions
Harmonise diverse perspectives into shared visions and missions through workshops and co-design sessions. - Leadership Compass: Guiding
Decision-Making and Navigating Governance Challenges in Innovation Hubs
Navigate governance challenges with insights into effective leadership models and decision-making tools. - Brand Identity Craft: Capture
the essence of the historical district/local innovation hub to shape
future communications, branding and marketing
Define your area’s essence and develop a compelling place brand. - Turning Vision into Action
Translate roadmaps into Action Plans with clear steps and a focus on results. - Monitoring and Evaluation
Assess the impact and effectiveness of your roadmap with practical metrics and templates. - Conclusion
Review key takeaways and celebrate your learning achievements.
- Teacher: Kinga Kovacs
- Teacher: Ermete Mariani
- Enrolled students: 21